Taking into account the fact that
Rep.Moldova regained it’s independence about 20 years ago, knowing that the market
products were dictated by the state, at that moment we couldn’t talk about
Marketing at all.
After regaining the formal
independence, for at least 5-6 years the influence of occupants feels strong,
then the reforms started, some laws were adopted to liberalize the business
with out which was impossible to produce something asked on the market or to
create competition.
Talking about
marketing in MD we can say that we have 3 phases:
The first
phase – is the Lack of Marketing period – so were accustomed the “entrepreneurs”,
they were manufacturing/selling what was dictated.
The second
phase – is the Marketing implementing period – market began to feel a piece of
independece and the entrepreneurs felt the need to study demand and supply.
The third
phase – is that one in wich we actualy live now, the testing period. The
entrepreneurs are researching and developping the marketing methods, many of
them give a desired effect, but anyway it takes time to analyze each point and
to go through phases which have already passed by some more developed
entrepreneurs.
We remained very
far behind and we have a lot to learn, with experience and with involvement of
the experienced we will succeed.
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